Taking Your App Worldwide
When you’re ready to release your shiny new app, depending on which countries you’re available in and what kind of (if any) user generated content you allow, there are several things to consider. Here’s what I know.
1. Localizing your app
Translating your product into other languages is the first and most impactful step to supporting an international user-base. App Annie reports that translation can increase your downloads by up to 120% and revenue by 26% the week after introducing a native language, especially in Asian countries.
Before embarking on this journey, you should understand the resource investment required to properly supporting native languages. First, you’ll need to instrument your code and UI to support the characteristics (e.g. text direction, word length) of supported languages; a process called internationalization (i18n). Second, you’ll need to build a process to...
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